Winner of the Cartes 2004 SESAMES Award for the Best Loyalty Application

Most of the smart cards used today can be multi-application, allowing them to offer additional services in addition to the main application (e.g. EMV). However, multi-application is very little used today. The reason for that is the complexity of terminal application deployment. An application on a card needs a dedicated application to be loaded on terminals in order to work.

Robin, a technology developed and patented by Iteon, allows any smart card application to be accepted on any terminal without the need for specific terminal application software. In order to do so the smart card itself contains the application software that will allow a terminal to work with it. Because the card itself contains the terminal software, it will work on any terminal. This removes the problem of deploying applications on terminals

Robin uses a standard protocol (ISO 7816-4, ISO 7816-9) and defines 29 proactive commands. Its architecture is scalable (allows it to run on any smart card, even low-end ones) and adaptative (the application will adapt itself to the capability of the terminal: PC, EFT/POS, ATM, etc.).

Robin applications include issuer Customer Relationship Management - allowing issuers to increase the relationship with the cardholder, to display/print messages (based on location, merchant activity, etc.) at the point of sale, to inform him, to offer him new products (home banking, internet services) – loyalty and affinity programs, home banking, user rights management, etc.

Download a white paper on Robin technology
Download a copy of the conference given at Cartes

	The Robin R&D project has been partially funded by the French Agency for Innovation (ANVAR).